· The “Mystery Routes” program concludes successfully, strengthening employability and social inclusion through sustainable entrepreneurship.
· Digital innovation, responsible tourism, and the social economy come together to create new opportunities for local communities.
Brussels, 17 September 2025. The 100% online and free training program “Mystery Routes – Social Economy and Sustainability”, held on September 2, 3 and 4, 2025, successfully brought together entrepreneurs, tourism professionals, and individuals interested in digitalization, sustainability, and innovation. The aim was to strengthen employability and support sustainable and inclusive entrepreneurship, with a special focus on women, unemployed youth, and groups at risk of exclusion.
The first session, held on September 2, focused on Entrepreneurship, Communication and Personal Marketing. It addressed how to identify business ideas, improve personal and professional communication, apply marketing strategies with limited resources, and develop personal branding.
The second session, on September 3, was dedicated to Entrepreneurship in Tourism with Storytelling. Delivered by TSAC, it focused on how to create sustainable tourism experiences through storytelling, differentiate projects, develop triple-impact business models (social, economic, and environmental), and connect with audiences.
Finally, the third and last session, on September 4, focused on Digitalization for Entrepreneurship, organized by Play&Go experience and Finnova. Practical digital tools such as Canva and Google Workspace were presented, along with other platforms to help manage digital businesses more effectively.
About the “Mystery Routes” project
The “Mystery Routes” project is an innovative initiative that combines tourism, sustainability, and technology. Through a digital application, it integrates interactive and geolocated experiences to create themed tourist itineraries based on myths, legends, and local stories.
The project promotes inclusive, digital, and sustainable tourism that contributes to the revitalization of local economies and the creation of job opportunities. It is funded by Next Generation EU under the Recovery, Transformation and Resilience Plan (PERTE).
About the FINNOVA Foundation
The FINNOVA Foundation is a European foundation for innovation funding, based in Brussels. Its mission is to promote innovation, entrepreneurship, and access to European funds as tools to address major social, environmental, and economic challenges.
FINNOVA supports public and private entities in accessing programs such as Horizon Europe, LIFE, Interreg, Erasmus+, and Al-Invest Verde, while also fostering startup acceleration and knowledge transfer through public-private collaboration and open innovation.
Thanks to its extensive experience in communicating European projects and in training on European funds through open innovation methodologies, FINNOVA acts as a bridge between innovative ideas and EU funding opportunities.
For more information, visit www.finnova.eu and follow us on LinkedIn, X, and Instagram to stay up to date with our activities and opportunities.