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CulturalDeTour Accelerator. A 6-month program for 30 startups and SMEs in the cultural tourism sector from Greece, Slovenia and Spain.

  • The program will help selected startups get off the ground, scale their business, explore new models and improve sustainability practices starting in January 2024.
  •  The deadline to apply is October 31, 2023.
  • The first information day of the accelerator program that is part of Creative Europe’s “CulturalDeTour” project will be held on Wednesday, September 27 in Valencia.

Empowering small or early-stage sustainable cultural tourism businesses in Greece, Spain or Slovenia to scale and thrive in a constantly evolving market. This is the main objective of Creative Europe’s CulturalDeTour Accelerator Program (CDTA), a 6-month acceleration initiative that offers an unprecedented opportunity for sustainable cultural tourism businesses to gain valuable insights and develop essential skills to grow and expand their businesses through digitization, technology and sustainability using the Earth-Centered Design Methodology. The deadline to apply remains open until October 31, 2023.

The CDTA Program seeks to boost innovation, sustainability and business creation in the tourism sector through a design-driven process. To this end, it will select 30 innovative teams, SMEs and early-stage sustainable cultural tourism companies based in Greece, Spain and Slovenia, operating within the cultural tourism sector, to grow and learn, expand their business, explore new models and improve sustainability practices from January 2024. Emphasizing new business models, the program will provide participants with the competencies needed to thrive in the sustainable cultural tourism industry.

Resources, guidance, networking.

Between January and June 2024, participants will be able to benefit from four national workshops in the language of each participating country, two transnational workshops for cross-border understanding and collaboration; five hours of one-on-one mentoring on sustainability business modeling, access to industry experts for personalized guidance and advice, thematic courses and webinars from partner organizations and networking opportunities to share best practices

Applications through October 31, 2023

Applications can be submitted online for new companies through https://bit.ly/CDTAapply

. The deadline for submission of applications is October 31, 2023

InfoDay on September 27

Coinciding with World Tourism Day, on September 27, 2023, “The Tourism Innovation Day” will be held in Valencia, a day that will host three international events in the tourism industry with the aim of establishing an ecosystem to support entrepreneurs and SMEs in the tourism sector, promoting innovation, growth and business creation in this industry.

The day will kick off with the event “CulturalDeTour Forum: cross-border cooperation for regional and innovative tourism with EU (European Union) funds”, a side event of the EU Regions Week, approved by the European Commission. It will launch the CDT Boost Acceleration Program to support cultural entrepreneurs in expanding and improving the sustainability of their activities. This event will be the first information day of the accelerator program that is part of Creative Europe’s “CulturalDeTour” project, which aims to support cultural entrepreneurs to expand their activities and improve sustainability.

An overview of the program will be provided, highlighting the benefits and opportunities it offers for your tourism business. This innovative event is part of the actions to achieve the overall objective of the project: to drive innovation, sustainability and business creation in the tourism sector through a design-driven process.

At the second event “Fu-Tourism 5.0” Forum: Valencia, towards sustainable tourism, the European COSME project “FU-TOURISM 5.0- Business support ecosystem for the transition of tourism SMEs towards green resilience” will be presented. With a budget of €4 million, it aims to support European tourism SMEs in their transition towards a green economy by launching an acceleration program that will support 102 SMEs through sustainability support services, inclusive business models and direct financial assistance.

The day will end with the presentation of the Social Founders Award 2023: tourism and women, aimed at projects driven by women in the idea, startup or entrepreneur phase. In this year’s edition, awards will be given to those projects and successful cases of female entrepreneurship in Tourism and Social that support and create a better world.

About the Cultural DeTour project

The Cultural DeTour project aims to use design-driven innovation and sustainability integration to drive collaboration and entrepreneurship in the cultural tourism sector, and to create a strong cross-sector and transnational innovation network to enhance economic resilience during the recovery phase of COVID-19.

Cultural DeTour is the product of a unique collaboration between three heterogeneous but complementary partners from across the European Union: Envolve Entrepreneurship (Greece), Finnova (Spain) and Arctur (Slovenia).

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The Finnova Foundation headquarters in Brussels hosts the III Next Talent Generation Forum – Tourism Sector Costa del Sol

  • The event was attended by Pedro Barrionuevo, director of tourism and business development in tourism and planning of the Costa del Sol.
  • The Finnova Foundation supports the initiatives that Tourism and Planning Costa del Sol is implementing to boost the tourism sector.

4/09/2023, Brussels. Last Thursday 31 August 2023, the headquarters of the Finnova Foundation in Brussels hosted the III Next Talent Generation Forum – Costa del Sol Tourism Sector, a space in which the situation of tourism in Malaga and Spain was analysed. Pedro Barrionuevo, director of tourism and business development in tourism and planning of the Costa del Sol, gave an hour-long conference, followed by a round of questions in which attendees were able to resolve and discuss in depth some topics of interest.

The conference focused on the challenges and opportunities that the Costa del Sol is facing in terms of tourism, giving a brief overview of the processes of planning, development and promotion of initiatives that promote the sector. Firstly, Barrionuevo highlighted a changing trend in the tourism industry, in which tools such as the metaverse and artificial intelligence are being introduced that could bring about a paradigm shift in the short to medium term.

In addition to the tools that are coming to the industry, Barrionuevo warned of a general change in the sector. “Before, the tourist was a sun and beach tourist; now, the tourist is more experiential, he wants to get to know the environment and the Costa del Sol,” concluded Barrionuevo. For this reason, he stressed the importance of adapting to new developments in the tourism market.

Along these lines, Barrionuevo explained that another of the challenges facing the Costa del Sol as a tourist centre of reference is the offer it can provide to visitors who come for work purposes. For this reason, he highlighted the work being done by Tourism and Planning Costa del Sol for these visitors who can stay or even settle in the area thanks to the growing implementation of teleworking or remote work. “It is a way of aligning ourselves with the technological Malaga that we want to achieve, it is a door that the pandemic opened, an opportunity to which we are adapting.

In the final part of his lecture, Barrionuevo stressed the importance of maintaining and developing the tourism industry as a source of economic development. “Tourist development is not an end in itself, but must be oriented towards the economic and social development of the province and the creation of jobs.

Finally, Barrionuevo underlined the role that Costa del Sol Tourism Hub is playing as a national reference entity as an accelerator and incubator of tourism projects. The Finnova Foundation, as a partner of this project, welcomes the success of these initiatives that underpin such an important industry for the Spanish economy as tourism. Furthermore, the project is in line with several of the Finnova Foundation’s objectives, such as entrepreneurship, the creation of business fabric and the promotion of innovative ideas.

The Tourism Innovation Day

Within the field of tourism, the Finnova Foundation is organising, in collaboration with the Valencia City Council, on Wednesday 27 September, World Tourism Day, “The Tourism Innovation Day”, to be held at the Palacio de la Exposición in Valencia. The day, which will bring together leading projects in the tourism industry that focus on culture, sustainability and female entrepreneurship, will feature three forums:

  • The forum CulturalDeTour, cross-border cooperation for regional and innovative tourism with EU funds, framed in a side event of the European Week of Regions and Cities, approved by the European Commission. It will launch the CDT Boost Acceleration Programme, which is part of the “Cultural DeTour” project and aims to support cultural entrepreneurs in expanding their activities and improving their sustainability.
  • The “Fu-Tourism 5.0” forum: Valencia, towards sustainable tourism as European Green Capital 2024. The European COSME project “FU-TOURISM 5.0 – Future-Ready Business Support Ecosystem for Tourism SME Transition to Green Resilience” will be presented. With a budget of over €4 million, it aims to support European tourism SMEs in their transition towards a green and inclusive economy, focusing on the application of the principles of the regenerative economy.
  • Call for the 2023 Fundadoras Sociales Awards, which focuses on those social projects that support and create a better world and continues with the structure of awarding projects driven by women in the idea, startup or entrepreneur phase.

About the Finnova Foundation

Finnova is the Spanish-Belgian non-profit foundation based in Brussels and Spain, working for the promotion and development of innovation and entrepreneurship in the EU. Finnova’s experience in leading communication and dissemination activities of European projects is combined with a strong proven track record in business creation and entrepreneurship support programmes, such as accelerators, incubators and events, as well as its commitment to training and employability of young people.

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