Europe and Latin America join forces to promote the circular economy and benefit 300 coffee SMEs
Brussels, April 15, 2026 The Finnova Foundation, as a partner entity , and Descocentro, as the coordinating entity , announce the celebration of two international virtual forums on May 6 and 13. These events are part of the AL-INVEST Verde Sustainable Coffee project , which aims to promote innovative initiatives and clean technologies towards a green economy model. The action seeks the comprehensive and sustainable development of coffee-producing families in the Oxapampa Asháninka Yánesha Biosphere Reserve (BIOAY) in Peru.
Towards a green economy model
The first meeting, scheduled for Wednesday, May 6, will focus on training coffee MSMEs and their organizations with innovative and sustainable techniques. During the day, key strategies will be addressed, such as improving coffee drying facilities by promoting the use of renewable and clean energies. In addition, the importance of diversifying coffee plots under an agroforestry system to obtain greater socio-cultural and environmental benefits will be discussed.
Agrotourism as a diversified economic alternative
The second forum, which will take place on Wednesday, May 13, will explore the diversification of the sector. One of the main purposes is to promote agrotourism and ecotourism as a source of alternative economic income. Models will be presented for MSMEs to venture into these areas operating as carbon-negative farms.
Direct impact on producing communities
The project directs its efforts to a target group of 300 coffee SMEs and 06 MSME organizations. Activities are focused on the Peruvian region of Pasco, covering the districts of Oxapampa, Chontabamba, and Villa Rica. With these training sessions, the aim is also to train MSMEs and their organizations to strengthen their commercial management, negotiation techniques, and articulation.
Registration and participation
Both forums are free to access and will be held virtually at 8:30 a.m. (Colombia/Peru Time) and 3:30 p.m. (CEST Spain Time).
- Registration for the May 6 Forum on Sustainability and Circularity: https://www.eventbrite.es/e/foro-de-sostenibilidad-y-circularidad-en-la-cadena-de-valor-del-cafe-tickets-1985269013060?aff=oddtdtcreator
- Registration for the May 13 Forum on Agrotourism: https://www.eventbrite.es/e/foro-de-sostenibilidad-en-el-sector-del-agroturismo-de-cafe-tickets-1985269816463?aff=oddtdtcreator
About the AL-INVEST Verde Sustainable Coffee project
The project aims to promote and boost innovative initiatives and clean technologies that facilitate the process towards a green and circular economy model. In this way, it seeks to achieve comprehensive and sustainable development for coffee-producing families and communities in the Oxapampa Asháninka Yánesha Biosphere Reserve (BIOAY) in Peru. The action directly impacts 300 coffee SMEs and 06 MSME organizations in the districts of Oxapampa, Chontabamba, and Villa Rica. The project has a duration of 26 months, ending in April 2026 , and is led by Descocentro as the coordinating entity and the Finnova Foundation as the partner entity.
About Finnova Foundation
Finnova is a Spanish-Belgian non-profit foundation that works for the promotion and development of innovation and entrepreneurship at the EU level. Headquartered in Brussels, it operates through collaborations and partnerships in all European Union countries. Finnova’s experience leading communication and dissemination activities for European projects is combined with a solid proven experience in business creation and business support programs, such as accelerators, incubators, and the selection and awarding of ceremonial events.
About AL-INVEST Verde
AL-INVEST Verde is a European Union program whose main objective is to promote sustainable growth and job creation in Latin America, supporting the transition towards a low-carbon, resource-efficient, and more circular economy. Through Component 1, the program manages funds for the implementation of innovative projects by small business associations to promote sustainable practices in the private sector. Component 1 is led by sequa, a German non-profit organization that operates worldwide with the aim of promoting the private sector. For more information visit: www.alinvest-verde.eu