- The event aims to strengthen female leadership and promote the inclusion of migrant women in social entrepreneurship through purpose-driven communication and digital marketing.
- If you would like to attend the workshop, you can register for free by clicking here.
Brussels, 28 July 2025. The Finnova Foundation will hold a new online training session on Thursday, 31 July, from 16:00 to 18:00 (CEST), entitled Entrepreneurship and Innovation in the Social Economy: Marketing for Social Economy Entrepreneurship. This session is part of the Sembrando Iniciativa project, which is aimed at women in vulnerable situations, migrants with university education, and those interested in redirecting their professional path towards entrepreneurship with social impact. The activity is included in the training cycle Entrepreneurship and Innovation in the Social Economy, made up of five sessions that provide practical knowledge, guidance, and tools to promote entrepreneurial initiatives with a sustainability and inclusion perspective.
The session will be led by Lola Bordás, an expert in values-based communication and marketing for the social economy, who will share concrete tools to design authentic, sustainable communication strategies aligned with the values of social entrepreneurship. The training will cover key aspects of purpose-driven digital marketing as a driver for self-employment, visibility, and impact in the social and solidarity economy.
This initiative is part of the national project Sembrando Iniciativa, funded by the Recovery, Transformation and Resilience Plan through the European Union’s NextGenerationEU funds, within the framework of the Strategic Project for Economic Recovery and Transformation (PERTE) for the Social and Care Economy.
Its goal is to strengthen female entrepreneurship and foster the creation of a more equitable, resilient, and socially committed economic fabric, by highlighting best practices and promoting equal opportunities.
A session to inspire, connect, and transform realities
The event will bring together experts, institutional representatives, and women entrepreneurs with the aim of fostering female leadership, strengthening the social economy, and promoting the active integration of migrant women into the entrepreneurial ecosystem.
The session, held online, will be led by Lola Bordás, an expert in values-based communication and marketing for the social economy. Throughout the training, key digital marketing tools will be provided to design authentic, sustainable communication strategies aligned with the values of social entrepreneurship.
Topics will include purpose-driven brand building, the use of social media to give visibility to transformative projects, and accessible digital resources to improve positioning and connection with key audiences. The session will also reflect on how coherent and empathetic communication can strengthen self-employment models within the social and solidarity economy framework.
All of this will be approached from a practical, inclusive, and transformative perspective, placing the power of female entrepreneurship at the center as a real driver of change in the social and economic environment.
If you would like to attend the workshop, you can register for free at the following link.
Sembrando Iniciativa: Connecting Entrepreneurship, Inclusion, and Sustainability
Sembrando Iniciativa is a project led by the Finnova Foundation and funded by the European Union through the NextGenerationEU funds, within the framework of the Strategic Project for Economic Recovery and Transformation (PERTE) for the Social and Care Economy, promoted by the Spanish Ministry of Labour and Social Economy.
Running from October 2023 to December 2025, the project has a total budget of €65,400. This initiative promotes female entrepreneurship within the social economy, with a special focus on young women in socially, economically, or territorially vulnerable situations, through training, mentoring, visibility, and the recognition of innovative projects.
If you would like to take part in Sembrando Iniciativa, you can sign up using the following form.
About the Finnova Foundation
The Finnova Foundation is a European foundation based in Brussels, dedicated to promoting innovation, entrepreneurship, and EU funding as key tools to address major social, environmental, and economic challenges. Through its work, Finnova supports public and private entities in accessing European programmes such as Horizon Europe, LIFE, Interreg and Erasmus+, facilitating the creation of consortia, project development, and the transfer of best practices.
With extensive experience in European project communication, startup acceleration, and training in EU funds, Finnova serves as a bridge between innovative ideas and European funding opportunities. For more information, visit www.finnova.eu and follow us on LinkedIn, Twitter/X and Instagram to stay up to date with our activities and open calls.