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FYCMA and Finnova launch the webinar “Greencities 4 Fighting Against Climate Change” to address the green transformation of cities by improving municipal public services

The online event will take place on Thursday 13th May from 16h00 to 17h30 (CEST).

The event will promote the generation of business, opportunities and alliances for a greener approach to the cities of the future.

This webinar is the prelude to the Greencities Forum, which will be held in Malaga on 29th and 30th September 2021.

Brussels, 05.05.2021 – On Thursday 13th May 2021, the Trade Fair and Convention Centre of Malaga (FYCMA), with the support of Finnova Foundation, organises in the framework of the European Green Week 2021 #EUGreenWeek the webinar “Greencities 4 Fighting Against Climate Change” on the occasion of the International Day of Light, thus aligning itself with one of the United Nations 17 Sustainable Development Goals (SDG), specifically with SDG 11: sustainable cities and communities.

The main objectives of this meeting are to present the latest developments in the development of smart, sustainable and efficient territories, to provide a space to generate business, to establish alliances promoting innovative ecosystems for the promotion of new industries and to boost disruptive changes in areas such as circular economy electronic administration , tourism and smart transport, among other measures to prevent or treat the consequences of environmental pollution in cities.

Migration from rural areas to urban centres in recent decades has led to 55% of the world’s population being located in cities, a trend that is expected to increase to 68% by 2050. This percentage, combined with global population growth, could add some 2.5 billion people to urban areas in just 30 years.

The high concentration of population in cities has led to a greater impact of climate change in cities, which are responsible for 70% of global CO2 emissions (around 25 gigatonnes). Cities are therefore the main threat to the climate, but they can also be an important part of the solution to the problem through their citizens and city councils, who have to take the lead in urban climate change mitigation and adaptation actions.

With these challenges on the table, this webinar will count with the participation of different experts, among them Julio Andrade, Director of the National Centre for the Training of Leading Authorities – CIFAL Malaga UNITAR; Katerina Fortun, Political Analyst – Adaptation to Climate Change at the European Commission; Regina Monsalve, President of the College of Agricultural Technical Engineers and Graduates of Valencia and Castellón – COITAVC; and Eugenio Martí, CEO of Graphene Solutions.

This webinar aims to claim a management model based on green local development supported by sustainable and inclusive aspects and will exchange views on the redesign of the municipalities of the future from the improvement of local public services, therefore, the areas of discussion will range from governance to citizen participation through energy, mobility, building and technological solutions to implement these changes.

“Greencities 4 Fighting Against Climate Change” serves as an online precedent for the urban intelligence and sustainability forum Greencities, an event that will take place at the Trade Fair and Convention Centre of Malaga on 29th and 30th September 2021 with all the necessary anti-COVID security measures.

Haven’t you registered yet? You can do it here.

About Finnova Foundation

European Foundation for the financing of innovation. It is a European foundation based in Brussels whose objectives are to promote public-private cooperation through innovation to address social challenges such as employment, training, entrepreneurship, the United Nations SDGs, the circular economy, etc. Finnova organises the Startup Europe Awards, an initiative of the European Commission and the Finnova Foundation, to recognise the best European startups in the social field.

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FYCMA (Trade Fair and Convention Centre of Malaga) has established itself as one of the most active trade fair organisers in Southern Europe, specialising in the conceptualisation and development of professional events linked to the field of innovation, digital transformation and knowledge generation. These forums, highly specialised and with an international vocation, share the common goal of attracting talent and investment, while seeking convergence between the capabilities of the Spanish productive and research fabric and providing physical and virtual spaces for generating business, launching disruptive projects, new opportunities and establishing alliances. The venue contributes with them to the positioning of Malaga and Andalusia among the key prescribers of advanced sectors, as well as strengthening the Spain brand in an increasingly digital and connected world.

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About Greencities y S-MOVING

Greencities, Intelligence and Urban Sustainability and S-MOVING, Movilidad Inteligente y Sostenible, Intelligent and Sustainable Mobility, will hold their next editions on 29th and 30th September in person at FYCMA (Trade Fair and Congress Centre of Malaga) converging in a single business and knowledge space, and also providing a comprehensive view of the challenges of the territories and their management through a global concept of sustainability. Thus, positioned as the main national platform on tools, solutions and ideas for the development of smart, sustainable and connected territories, they will address in depth topics such as technology and connectivity as tools against depopulation -smart rural-, the opportunities of smart tourist destinations, collective transport as the axis for sustainable mobility, 5G and connected and autonomous mobility, or the potential of green hydrogen, among others.

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About Startup Europe Awards

It is a methodology of the European Commission’s DG CONNECT, implemented by the Finnova Foundation since 2016. The SEUAs are an open innovation tool for identifying disruptive startups that promotes public-private collaboration and raises awareness of the importance of self-entrepreneurship as a driver of employment. In addition to generating alliances that help to meet the SDGs of the United Nations and the actions of the European Green Deal, thus contributing to the circular economy, the fight against climate change and sustainable tourism.

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About Startup Europe Accelerathon

Startup Europe Accelerathon aims to identify innovative ideas that can be funded by the European Union, such as the LIFE programme, Green Deal, Horizon 2020 or NextGenerationEU. Startup Europe Accelerathon follows the indications of the United Nations Sustainable Development Goals, contributing from each challenge to the proposed SDGs; in the framework of the Startup Europe Awards methodology of the European Commission’s DG CONNECT, which was born from the DG Research and Development in 2020 with the pan-European campaign Hackthevirus. It has been successfully carried out with governments such as that of the Valencian Community with the challenge of industrial polluting waters or the Andalusian Regional Government with the challenge of the fight against climate change, forest management and innovation in the prevention, fight against fires and regeneration of burnt areas.

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