Finnova Foundation

The Cultural DeTour project of the Creative Europe programme was presented during the visit of Talent Factory at the Finnova headquarters in Brussels.

  • Finnova’s Brussels office was visited by Pedro Martinez Ruano, Education Counsellor of the Spanish Embassy in Belgium, the Netherlands and Luxembourg at the Talent Factory event.
  • The aim of the Cultural DeTour project focuses on using innovation to boost collaboration and entrepreneurship in the cultural tourism sector.


11/07/2023, Brussels. On Thursday 6th July at 15:00 (CEST) a group of young participants of Talent Factory visited the headquarters of the Finnova Foundation located in Brussels to learn first-hand about the work carried out and some of the European projects in which the Foundation participates, such as the Cultural DeTour project. The day was attended by Pedro Martínez Ruano, Education Counsellor of the Spanish Embassy in Belgium, the Netherlands and Luxembourg, and Juan Castilla Medina CEO and Co-founder of Talent Factory.

Pablo Barrios, EU Project Officer at Finnova, presented Cultural DeTour, a Creative Europe project that aims to use design-driven innovation and sustainability mainstreaming to boost collaboration and entrepreneurship in the cultural tourism sector, and to create a strong cross-sectoral and transnational innovation network to improve economic resilience during the recovery phase of COVID-19. The project includes an online platform, innovative events and a CDT Boost initiative to help cultural entrepreneurs scale up their activities and improve sustainability through an EU Cultural DeTour accelerator programme.

The project, which involves Finnova Foundation, Envolve and Arctur, aims to provide support in key areas such as sustainability, digitalisation, innovative business models, mentoring and entrepreneurial skills. The partners will act as “thematic experts” through their intervention in live events, participation in the accelerator programme, and contribution of news, articles and videos for communication purposes. The project foresees 6 live events and events to boost cross-sector collaboration and matchmaking.


About the Finnova Foundation

FINNOVA is a foundation working for the promotion and development of innovation and entrepreneurship at EU level. Based in Brussels with an affiliated organisation in Spain, FINNOVA operates through collaborations and partnerships in all EU countries. FINNOVA’s expertise in leading communication and dissemination activities for EU projects is combined with a strong proven track record in start-ups and business support programmes such as accelerators, incubators and selection events and award ceremonies. FINNOVA also supports EU projects through advocacy and EU-level analysis of the legal and regulatory framework and barriers, to support the advancement of innovation across Europe.


Envolve Entrepreneurship is an entrepreneurship support organisation, founded by Libra Group, that provides resources, education and award programmes for start-ups around the world. The organisation supports job creation and economic growth in Greece and the US, and encompasses the former Hellenic Entrepreneurship Award (HEA) and the American Entrepreneurship Award (AEA), representing a combined total of 61 winners since 2012. Striving for a global society where all business owners can thrive and grow, Envolve is committed to developing and nurturing entrepreneurial ecosystems by ensuring that business support services are more available to diverse entrepreneurs.



Arctur is a high-tech SME and the leading private provider of High Power Computing (HPC) services and solutions in Central and Eastern Europe. It has extensive experience in developing and deploying complex IT solutions, such as AI and Blockchain, in various sectors, from manufacturing to tourism, cultural heritage, public administration and, more recently, health and medicine.

In tourism Arctur is the initiator of an international Tourism 4.0 initiative and partnership to enable collaboration between all stakeholders of the smart tourism ecosystem to co-create enriched experiences with the help of key Industry 4.0 enabling technologies.

In particular, in the field of cultural tourism Arctur is known for its 3D digitalisation and digital interpretation projects that bridge the gaps between tourism, technology, cultural heritage and storytelling.

Skip to content