Ivace supports the cultural and creative industries sector with a new European initiative aimed at rendering them more resilient and competitive

Ivace supports competitiveness, innovation and sustainability in the cultural and creative industries sector by carrying out multi-sector and collaborative actions under different EU programmes

The goal is to find out innovative solutions to the challenges faced by this sector as well as to get EU funding

València (6.7.21) – The Instituto Valenciano de Competitividad Empresarial (Ivace) has just launched a challenge to the cultural and creative industries sector (CCIs) aimed at identifying innovative solutions eligible for EU funding under Horizon Europe, Creative Europe, LIFE, Green Deal or Next Generation EU.

This challenge will take form in an open innovation European programme led by Ivace. According to Júlia Company, General Director at Ivace, “our goal is to support those artists, creators, professionals and organisations that have an innovative project to cooperate and to jointly create products with local and European actors by offering them instruments to become more resilient and competitive”.

On July 15, Ivace will deliver an online presentation on this European programme. “We hope many businesses, professionals and stakeholders from the CCIs sector will join us. We want to find innovative solutions to meet the challenges the CCIs are currently facing”, said Company.

Participants in this programme (http://inscripcion.accelerathon.eu/) will benefit from the Startup Europe Awards methodology by DG CONNECT in order to find out innovative projects in the cultural sector. Startup Europe Awards is being implemented by Finnova Foundation and is backed by SEIMED (European Services supporting Businesses and Innovation), REDIT, Las Naves, el Foro de Agencias de Desarrollo Regional (ADR) (Spanish Association of Development Agencies), EURADA (the European Association of Development Agencies) and Startup Europe Accelerator.

Startup Europe Awards aims to look for disruptive start-ups promoting private-public cooperation, to raise awareness on the importance of self-entrepreneurship as a driving force for job creation and to foster partnership relations to meet the UN SDGs and to carry out the European Green Deal actions to address the circular economy, climate change and sustainable tourism.

Challenges faced by the CCIs

The CCIs are a major source of sustainable growth and job creation across Europe. However, the Covid-19 pandemic and the subsequent economic downturn has deeply affected them. As a result of restrictions, many jobs have been lost and the economic activity has been paused.

According to the Reconstruyendo Europa: la economía cultural y creativa antes y después de la COVID-19 report (In English, Rebuilding Europe: The cultural and creative economy before and after the COVID-19 crisis), SMEs account for 90% of all CCI companies. Furthermore, this sector was one of the major sources of job creation in Europe in 2019 (7.6 million jobs created in different areas e.g. architecture, multimedia, advertising, publishing and press, music, the performing and visual arts, radio and videogames). This sector is responsible for creating 8.4 times more jobs than the telecommunications industry.

The CCIs are one of the most diverse and promising sectors, and they are also one of the key contributors to the EU’s GDP, as the turnover generated in this sector in 2019 accounted for 4.4% of the EU’s GDP (€643 billion). Nevertheless, due to the pandemic, in 2020, the cultural and creative economy lost approximately 31% of its revenues.

Register here to attend the webinar on July 15 at 4pm and find out more about this challenge: http://inscripcion.accelerathon.eu/

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